11/14/2023 0 Comments Seo image optimizer proYou can reverse engineer the competition manually, or you can use tools. So how do we know even where to start? Well… it makes sense that the best place to start, would be to simply check out the top competition for a page you are trying to rank. There is no recipe to follow, although there are rules of thumb that will help. There is always different competition and content, so each is different. This is the million dollar question, and for each topic, market or industry, the answer will be different. How do you create a highly Search Engine Optimized web page? If the content is highly relevant, the user is likely to stay on the page longer and produce lower bounce rates, which are all part of the ranking signal for that page. To give a web page the best chance of achieving this, the on-page needs to be considered before building links, or sending traffic. The key is to deliver a page of content that most effectively and efficiently provides the information the searcher is looking for. not relevant enough content or padded out with irrelevant content, it will also rank this page lower. If the page is thin on content when answering a question or explaining a concept, Google will deem the page to be irrelevant (or not as relevant as another page), and rank this page lower in the search engines. The end result needs to be serving a web page that answers the questions a searcher is looking for in the most efficient, and relevant way. Google and the other search engines want to serve the most relevant content for any particular search query string. This is a question that shouldn’t need to be answered, but obviously it does, as so many webmasters (and SEOs to be honest), fail to see the real benefits. This may include factors such as URL structure, SEO titles and descriptions, H tags, content optimization, image optimization, schema, page and post length, website speed, and a range other factors that help (or harm) a website in the rankings. On-page search engine optimisation, also known as technical SEO in some circles, essentially relates to anything to do with a website’s structure and/or content that will affect rankings in the search engines. Yes it seems obvious, but I constantly see new SEO’s making the mistake of shooting a heap of links to a site without taking the time to deal with on page issues. Well… where you should start, even before you think about building a single link, is your on page. There are so many SEO courses constantly hitting the market, and so many half-baked strategies that it can be really hard to know where to start. I’ve blown enough sites up over the years with testing, that I’ve learnt a thing or two about how Google reacts. Really, if you haven’t had a site “tank” in the SERPs, or been affected by an update, you haven’t been doing SEO long enough, or haven’t been trying hard enough. If you’ve been doing search engine optimization for any length of time, you should have rolled with the punches and been privy to, or indeed part of a series of Google algorithm updates. How do you create a highly Search Engine Optimized web page?.
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